Building Instagram Ads for The Blossom Lounge

To help build brand awareness for The Blossom Lounge, I created a set of ads to reach more potential customers.

With the prominence of social media, using these platforms is a great way to advertise your business. In order to make the most of your ad listing, it’s important to understand the business you’re making the ad for, their customers, and what you want the end result of your ad to be.

To understand the business, look at the products or services you offer, what social media platform makes the most sense, and what pain points you solve. Then look at the kind of people your business helps. What do they like or do? How old are they? What are their lifestyles like?

Lastly, what’s the purpose of your ad? Are you trying to reach more people or have them buy your products or services? The way to make this point clear is by including a call of action.

Since the ads I made are for The Blossom Lounge, I first started out by looking at the business and its customers.


The Blossom Lounge is a local hair and nail salon, and the social media platform that they’re the most active on is Instagram. This along with the fact that their target audience is on the younger side is the reason why I decided to build the ads for Instagram.

Because The Blossom Lounge is a local business I made sure to hone in on customers in or close to specific cities which are relevant to the location of their store.

The majority of their audience is women between the ages of 18 to 35 that are interested in things like hairstyle, hair products, nail care, nail art, spas, fashion, etc. They’re most likely women that take care of their appearance, and these interests will change a little as we get more specific about age ranges.

I made the following ads keeping all this in mind.

Ad 1

I made this first ad specifically for women between the ages of 26 to 35. Because of this age range, I decided that the image should be of nails that are shorter and more or less simple. Compared to women in their early 20s, women of this age range would be more conservative with their nail art choices.

Women of this age range also most likely have busy schedules and many responsibilities. This is why I decided on the caption “Come in and treat yourself to a new set of nails”. I framed it in a way that makes this business’ service sound like a treat and get away from the customers’ busy lives, and the blushing smiley emoji with the hands out also makes this ad more approachable.

At the bottom of both the feed and story ads, I included a “Book Now” button. This button takes them to the business’ website where they can explore the many services they offer and book an appointment. This call-to-action is included in every ad I made.

Ad 2

For this second ad, I made it for women between the ages of 18 to 25. Women in this younger age group most likely prefer longer artificial nails and are more exploratory with their nail art choices. Lately, minimalistic nails have been trending which is why I decided on this nail art image over nails that might be a little louder.

“Come in and get the nails of your dreams” along with the starry-eyed emoji invites the potential customer to click on the “Book Now” button to learn more and book an appointment.

Since many women in this age range enjoy having artificial nails, using ads to tap into this market would be a great move. Also having versions of the ad for both in-feed and stories can help reach more customers.

Ad 3

I made this third ad for the same audience as the last one which is women between the ages of 18 to 25. Women of this age group are most likely interested in a variety of hair colors and hair extensions which is why I decided on an image of long extensions.

The copy “Bad hair day? Look no further” with the partying emoji is meant to catch the customers’ attention. This conveys the message that no matter the state of the customers’ hair, they will be taken care of.

I also matched the color of the text on the story ads to the colors of the image for each ad. This customization made the text look more seamless with the image and the ads nicer to look at.

Final Thoughts

Ads vary greatly from business to business. Using Instagram to market The Blossom Lounge might make sense for them, but it might not for your business. To make the most of your ad you need to understand your specific business’ needs.

Once you have a good understanding of this, you’re equipped to make a great ad.