Rebuilding a Website for The Blossom Lounge
This piece is part of my month-long project of building brand awareness for a local business, The Blossom Lounge, by creating a new website and making their content more accessible to customers. Feel free to come and follow along on my journey!
The Blossom Lounge is a local hair and nail salon. They recently made their own website which they now handle their bookings through. I found the website hard to navigate and use.
So I figured, why not build them a new one? With about 63% of the population using the Internet, having an excellent website for customers is a no-brainer.
Current Site
One of the first things I noticed about their site is that it doesn’t have the businesses’ name or logo anywhere on the home page. A customer visiting the page might get confused and think they have the wrong website. Therefore it’s important to answer any questions a customer could have like, “who’s website is this and what is it for?”
Scrolling down, you see they wrote a brief description, listed their business hours, and included their store location before you see this page of important information. This is useful information, so I like that they made this readily available. The rest of the page below is a list of reviews past customers wrote. I don’t think the reviews are necessary, and that they could make better use of that space on the page.
Going to the “Staff” tab, you see the staff members listed. Aside from the third staff member, none of the other members have any kind of description or message written. They don’t have any other tabs that offer information about the business itself, so this is as much information about the business that you get. This is a missed opportunity. Sharing the backstory or some kind of narrative is a great way to pitch your company to customers and let them know your company better.
New Site
This is the first thing you see when visiting the home page of the new site I built. I currently don’t have access to the company’s logo, but their logo would be perfect for the top left corner that says “Business” and the main header. Since the original website’s theme colors were pink, white, and black I stuck with those colors. I tried to not go overboard with the pink, and just put it here and there.
Below that is a short slogan they could use and a clear call to action button that takes them to the “Book Now” page.
Next is a short paragraph about the company’s mission and a picture of their work and a button that takes you to the “About” page.
Then, what you see is a map which will show you where the location is. I currently don’t have the API key to tag the actual location, but this is where on the page it would show. Next to that are the business hours of the store.
Below is the information that was listed on the original site. I formatted it in a way that makes it stand out from the rest of the page so that you won’t miss it.
Scrolling down further, you see “Connect With Us On Instagram”, a few pictures from the company’s Instagram,, and all the pictures I linked to their Instagram.
After that, you see this footer, which is on every page. It’s, again, the call to action that takes you to the “Book Now” page. This gives the customer easy access to make an appointment.
I then filmed this video briefly going over the rest of the pages I didn’t cover. This includes the “About”, “Services”, “Book Now”, and “Contact” pages.
Overview
Overall, a good company website is important for any growing business. The user experience should be the key thing you keep in mind when building a website making sure it’s nice to look at, easy to use, and quick to use. Your website represents your company, and we all know how important it is to make a great first impression.
